In the world of fashion, there are four events that sit above the rest in terms of anticipation, excitement, and creativity. They attract the rich and famous, generate global interest, and see the most revered fashion designers showcase their latest collections.
These four events, of course, are the ‘big four’ Fashion Weeks that take place in New York, London, Paris, and Milan, respectively.
These four events are the place to find the latest fashion trends. As demonstrated by the likes of Alexander McQueen and Stella McCartney, they are the launchpad for some of the most influential designers on the planet. Plus, even for those that usually live-in sweatpants and oversized t-shirts, the more ‘out there’ fashion found at these events are a source of entertainment.
Exploring these Events
It is established that each Fashion Week produced by the big four is both popular and influential. Yet by using research from the online casino Betway, this article will take a closer look at each event – using figures from the most recent Fashion Weeks before the pandemic struck – and see which one comes out on top in terms of statistics.
Milan Fashion Week
Yes, Milan Fashion Week is the smallest of the big four. Yet when you isolate the event on its own, you can gain a true appreciation for the size of Milan Fashion Week.
During the latest event, there were 64 shows in total that featured a mixture of the best and rising talents in fashion design. These shows were attended by 22,500 visitors, and this helped Milan Fashion Week generate a healthy income of £44.6m.
Paris Fashion Week
Paris Fashion Week began life in 1973, and it has only grown from strength to strength. The event is one of the best in terms of the number of shows for visitors to attend, with the last Paris installment featuring 134 shows.
As for visitors, Paris Fashion Week welcomed 30,000 fashion fanatics to enjoy their catwalk shows and presentations. This resulted in a total income of £58m.
London Fashion Week
Even though it is the baby of the group, having first started in 1984, London Fashion Week didn’t take long to establish itself as the second biggest event on the fashion calendar.
In terms of shows, London Fashion Week only had 72 overall – a number that pales in comparison to Paris’ 134 shows. Yet London made up for this in other areas. Along with seeing 105,000 visitors, the event generated a massive £269m in revenue. That’s over four times as much as Paris Fashion Week.
New York Fashion Week
The original Fashion Week remains on top of the pile. Having begun in 1943 – 15 years before Milan – New York Fashion Week is still the premier destination for the latest fashion trends nearly 80 years later.
The latest event hosted a remarkable 300 shows in total. These shows were attended by approximately 150,000 visitors, and they ensured New York Fashion Week produced an overall revenue total of £439m. That revenue total is far beyond all of the other Fashion Weeks combined.