Internet rules the world today, and there is no doubt about it. Social networks and blogs are today’s alternative to fashion magazines and runway shows. It is a great way to find inspiration to do something differently than fashion giants are dictating and to find yourself in the big world of style. Not only that, it is making possible for new names to come up on the fashion scene and make their own breakthrough to potential customers.
Tumblr is a great example of that because you can expect to find amazing outfit inspirations, not only every single day, but every single minute. Here’s how Tumblr revolutionized our sense of fashion.
Though other social networks are also used for promoting fashion ideas, it seems that this specific platform is at the very top when it comes to that. How is that possible? This is primarily a visual network, while still having all the positives of Facebook and Twitter as for interaction. Not only that, Tumblr seems to be the very headquarter ofbig fashion community. David Karp, CEO of Tumblr, claims that nearly 180 of the top 1000 Tumblr blogs are related to fashion. Not only fashion bloggers and fashion aficionados are using this platform, it is also becoming highly popular among major fashion brands.
By the power of blog
With just a few simple clicks, you can find your very own style inspiration. The best thing about it: you don’t have to read pages and pages of text, the pictures are worth thousands of words. There are manystunning bloggers out there who revolutionize our sense of fashion. “Morbid fashion” is one of them, presenting us only with black clothes, but with cuts, textures and embellishments which are worth more than any other color. So, if you love wearing black, but people often criticize you about it, here you can find astonishing combination, which will blind people with their beauty, so they won’t even tell the absence of colors. There is also place for vintage girl on Tumblr, one of them being “The Pulp girls” providing you with the mishmash of nostalgia and funkiness. And for those mornings when you just can’t figure out what to wear, you can just visit “From Style with Love” and find instant inspiration on this blog focusing on current trends on the streets and the ones yet to come. For some other blogs, you’ll have to do your own research.
Dress me up, designer style
Tumblr is a great source of inspirations for wearing designer pieces which pop up, not only on that brand blog, but also on some independent blogs which are giving a whole other perspective to the piece. Emerging designers on Tumblr are making the fashion even cooler. From PorteMode unique clutches (punk glam, beetle clutch) to Oscar de la Renta’s feminine and stylish pieces. Tumblr is basically reinventing what we thought fashion is supposed to be, and it is specific kind of promoting, not only for fashion bloggers on the rise, but also for brands and designers (established names and hidden gems). This is making it possible for all the “common people” out there to find unique pieces and the ways of combining them and putting together an outfit that can refresh their style. So the benefits go both ways, the designers and brands can reach to clientele who wouldn’t necessary wore their pieces, and the followers have a chance to discover new things and apply them to their style.
Fashionable people of today are already used to use blogs as a fashion inspiration, and it will be no different in the future. Tumblr is the king of fashion blogs and it will remain king, so the next morning when you get up not knowing what to wear and how to put it all together, after just a few clicks, you may find your instant style refreshment.
Chloe is a fashion-and-beauty enthusiast from Adelaide, Australia, editor at HighStyleLife and a Contributor to The Fashion Culte Magazine.
Coffee addict, equestrian and a crazy cat lady. In love with koalas and Sicily.