There are few industries that are larger or more profitable than the beauty industry in the United States. It’s no surprise that aspiring small business owners are interested in creating brands to sell beauty products like makeup, skin care, and hair care. However, it can be difficult to gain a foothold without offering something unique or interesting to consumers. There are also unique logistical hurdles that have been caused by COVID-19 that every brand will need to overcome. If you’re considering a foray into the beauty business, read on for three keys to starting a beauty brand in 2022.
1. Increase opportunities for remote work with a cloud contact center
A cloud contact center can be a major help for small businesses and brands that don’t have the resources to have a call center on-premises. However, in 2022, there is another significant advantage, which is that a cloud contact center allows your employees to work from anywhere. You can use small business call center software to switch to a cloud contact center rather than a traditional one to handle your incoming phone traffic, which will ensure that your business is able to respond to customers quickly and effectively, even when agents are working from home.
With the spread of COVID-19 still causing a major public health emergency worldwide, it’s important that you ensure your business can continue operations in a safe and responsible way. Research has also indicated that many employees prefer remote work and are more likely to pursue positions that offer it as an option. Being able to attract top talent and protect your workforce during this public health emergency is essential for any business.
2. Opt for sustainable packaging alternatives
Customers are increasingly likely to shop at companies that they feel share their values or that they perceive as purpose-driven. A great way to show your commitment to the environment is to use sustainable packaging for everything your business sells. Environmentalism is a core value for millions of people all over the world. Investing in sustainable packaging for your product line is the perfect example of a way to give your business a boost by doing the right thing.
Believe it or not, it’s easy to find sustainable beauty packaging that you can use to protect your products and the planet at the same time. You can find packaging for makeup, skin care products and lotions, shaving products, and even hair gels. You can use containers that are plant-based and derived from sugarcane rather than relying on harmful fossil-fuel plastics. You should also look for companies that are carbon neutral and packaging that is 100 percent recyclable.
3. Put effort into innovation
The beauty business is one of the largest markets in the world, and it brings in billions in profits on an annual basis, That also means that there’s a lot of competition, and it can be a challenge to make your products stand out. There are a number of ways to do that, but the bottom line is that you need to give customers a reason to give your brand a chance. Instituting a rewards policy of some kind that incentivizes customer loyalty is also a smart idea if you want to build an audience for your brand.
As you can see, there’s a lot that goes into building a successful beauty brand, especially in 2022. Attracting employees to help manage incoming calls will be much easier if you offer remote work opportunities. You should also look for things you can do to differentiate your brand from its competitors, like making a commitment to sustainability and eco-friendly packaging. No matter what approach you take, you’ll need to find a way to get the spotlight on your products. It isn’t easy to start a beauty brand, but if you’re passionate about doing so, there are a lot of ways you can give yourself a leg up on the competition.